Puma SE (MEX:PUM N) Tariff Resilience Score : 4/10 (As of Jul. 10, 2025)

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What is Puma SE Tariff Resilience Score?

Puma SE has the Tariff Resilience Score of 4, which implies that the company might have Average Resilient.

Puma SE has Puma SE has a global supply chain with manufacturing in Asia and sales worldwide. It faces tariff risks, especially in the US-China trade context, but mitigates through diversified sourcing and strong brand pricing power.

Tariff Resilience Score is a ranking system developed by GuruFocus to measure a company's exposure to international trade tariffs, rated on a scale from 0 to 10. It takes into account key factors such as global supply chain dependencies, manufacturing locations versus sales markets, import / export balance and percentage of revenue, and more.

The company's exposure to international trade tariffs based on these criteria:

1. Global supply chain dependencies
2. Manufacturing locations versus sales markets
3. Import/export balance and percentage of revenue
4. Historical impact from previous tariff changes
5. Available mitigation strategies (alternative suppliers, pricing power)
6. Industry-specific tariff exemptions or vulnerabilities

Based on the research, GuruFocus believes Puma SE might have Average Resilient.

Competitive Comparison of Puma SE's Tariff Resilience Score

For the Footwear & Accessories subindustry, Puma SE's Tariff Resilience Score, along with its competitors' market caps and Tariff Resilience Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Puma SE's Tariff Resilience Score Distribution in the Manufacturing - Apparel & Accessories Industry

For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, Puma SE's Tariff Resilience Score distribution charts can be found below:

* The bar in red indicates where Puma SE's Tariff Resilience Score falls into.

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Puma SE (MEX:PUM N) Tariff Resilience Score Explanation

The Tariff Resilience Score ranges from 0 to 10, with 10 as the most resilient. GuruFocus divided Moat Score into following 3 categories:

Tariff Resilience Score	Resilience Level
7 - 10	Highly Resilient
4 - 6	Average Resilient
0 - 3	Highly Vulnerable

Puma SE Tariff Resilience Score Related Terms

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Puma SE Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Cyclical » Manufacturing - Apparel & Accessories » Puma SE (MEX:PUM N) » Definitions » Tariff Resilience Score

Comparable Companies

Traded in Other Exchanges

PUMSY:USA PMMAF:USA 1PUM:Italy PUMd:UK 0NQE:UK PUM:Germany PUM:Bulgaria PUM:Austria

Address

Puma Way 1, Herzogenaurach, BY, DEU, 91074

Website

https://www.puma.com

Puma designs and markets footwear, apparel, and accessories under its own name and golf clubs and golf accessories under the Cobra Golf name. Footwear (53% of 2024 sales) is its largest category, followed by apparel (32%) and accessories (14%). Puma also licenses its name for fragrances, eyewear, and watches. Most (73% in 2024) of its sales are through wholesale partners, with the rest through approximately 1,000 owned retail and outlet stores and online channels. The company's products are sold in Europe, the Middle East, and Africa (39% of 2024 sales), the Americas (40%), and Asia-Pacific (21%).

Puma SE Headlines

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